Results

• The brand strategy clearly defining the goal, target group, main message, characteristic features, archetype, and communication language.

• A detailed analysis of the competition and unique positioning of a product in a premium vodka market.

• Clear visual identification – a brand book based on the logo and the bottle design provided by the Client.

• Visual identification enriched with travel & polar motives: ice cubes-related icons, mountain trail motif, pictures with a frost theme.

• Copywriting and content architecture for the website.

• A modern and effective website design – mobile devices-friendly.

• Communication tools adjusted to the alcohol market where the advertisement is regulated (mostly B2B communication).