It is said that we have discovered only 1% of ocean depths. It’s a real adventure into the unknown just like experiencing the frosty character of ICE FLOE. ICE FLOE is a new premium vodka made for individualists. Our job in this project was to provide strategic help to launch a new product.
The brand strategy clearly defining the goal, target group, main message, characteristic features, archetype, and communication language.
A detailed analysis of the competition and unique positioning of a product in a premium vodka market.
Clear visual identification – a brand book based on the logo and the bottle design provided by the Client.
Visual identification enriched with travel & polar motives: ice cubes-related icons, mountain trail motif, pictures with a frost theme.
Copywriting and content architecture for the website.
A modern and effective website design – mobile devices-friendly.
Communication tools adjusted to the alcohol market where the advertisement is regulated (mostly B2B communication).