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Korb Group

Korb Group is a European brand dealing with complex job placement. Blend PR created this brand from scratch, combining 4 companies of the Client (in Germany, Poland and Ukraine) into one. The integration of all the companies was our idea and our main recommendation. The Client wanted to focus on creating an instant trustworthy relations with employees and employers during first contact with the company.

THE SCOPE OF THE PROJECT

Communication strategy
Visual identification Content marketing

Printed materials
Marketing gadgets

Results

  • New brand in the work agency industry. The strength of the brand is promoting four European companies as one.

  • Professional communication focusing on brand awareness and building trust from the very first contact with it.

  • Marketing activities for two target groups: an individual client (employee) and a business client (employer).

  • Online and offline promotional tools tailored to the needs of both target groups and different European markets.

  • Consistent visual identification based on the brand book.

  • Marketing materials in four languages: Polish, English, German, and Ukrainian.

References

What we value the most in Magdalena Gajek and Blend PR is very smooth communication, a quick reaction to our needs and a huge amount of patience. The cooperation with Blend PR has in real terms contributed to a higher rate of employment and building valuable relations with employers.

CARSTEN KORB
CEO at Korb Group

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