Umbrella Limited is a software house with experience specializing in creating dedicated IT systems for business. After almost 5 years on the market, Umbrella Limited contacted Blend PR to refresh the image of the company, spread the information about the brand, and present their experts. Blend PR was responsible for a total rebranding – the project lasted around 6 months.
Clearly defined IT services and characteristic features of the company.
Updated visual identification but with the same motif in the name of the company and the same aesthetics.
Functional design of a new website – language of benefits, infographics, and intuitive interface.
Professional presentation of the brand experts – bio, business photos, updating private profiles on LinkedIn.
Updated printed and online materials.
Regular communication activities (knowledge base on the website, LinkedIn).
We value Blend PR for the autonomy and decision making. We get materials that don’t require significant changes. The agency in real terms reduces the work load of our team when it comes to the brand image and the board members are engaged in the project only when it’s necessary.