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Balamonte

Balamonte is a fashion brand created by Grzegorz Krychowiak who is famous not only from a football field but also for his great style. This brand is known for custom made suits and exclusive Italian quality. Blend PR promoted the opening of a new Balamonte salon in Poznan in January 2020. The project was realized with Emotions Events – an event agency.

THE SCOPE OF THE PROJECT

Media relations
Photo coverage

Printed materials
Communication with the guests

Results

  • Key media from Poznan present at the opening (11 individual meetings with Grzegorz Krychowiak).

  • Organized schedule for the media day meeting the needs of the Client and the media office.

  • Over 40 press releases and over 30 posts on social media.

  • Advertising Value Equivalency of over 70,000 PLN.

  • PR publications in the local media:  wyborcza.pl, „Głos Wielkopolski”, „Poznański Prestiż”, Radio Poznań, WTK.

  • PR publications in professional media: OCZY.MAG, obcas.pl, Welon i Mucha.

  • Variety of publications and involvement of journalist.

  • Over 300 pictures taken by 2 photographers (an advertising wall and a photo essay).

  • Effective communication with the event’s VIP participants: guest list supervision, timely preparation, and distribution of the invitations, RSVPs.

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