Balamonte is a fashion brand created by Grzegorz Krychowiak who is famous not only from a football field but also for his great style. This brand is known for custom made suits and exclusive Italian quality. Blend PR promoted the opening of a new Balamonte salon in Poznan in January 2020. The project was realized with Emotions Events – an event agency.
Communication with the guests
Key media from Poznan present at the opening (11 individual meetings with Grzegorz Krychowiak).
Organized schedule for the media day meeting the needs of the Client and the media office.
Over 40 press releases and over 30 posts on social media.
Advertising Value Equivalency of over 70,000 PLN.
PR publications in the local media: wyborcza.pl, „Głos Wielkopolski”, „Poznański Prestiż”, Radio Poznań, WTK.
PR publications in professional media: OCZY.MAG, obcas.pl, Welon i Mucha.
Variety of publications and involvement of journalist.
Over 300 pictures taken by 2 photographers (an advertising wall and a photo essay).
Effective communication with the event’s VIP participants: guest list supervision, timely preparation, and distribution of the invitations, RSVPs.