Welastic is a tech company offering cloud computing services. After an over a year on the market, the company was interested in an all-inclusive rebranding service. Together with the client, we wanted to create communication reflecting the IT industry while positioning the brand in a completely new way.
Brand strategy based on a phrase: ‘Stable cloud. Flexible team’ and one leading quality – flexibility.
Visual communication that stands out using the brand hero – Alex the chameleon. Thanks to the brand hero, we don’t picture the company in a typical, much-copied in the IT industry way.
A clear and transparent website featuring service tabs with rich content. The website design is completed with visual elements referring to flexibility.
Templates for social media posts that ensure consistency of the wall and can be edited by the client in the future.
A guide for employees on how to present a personal brand on LinkedIn.
A graphic composition of a ‘Cloud in business’ e-book for the newsletter subscribers.
Internal and external communication about rebranding that was initiated with the support of Blend PR.
We very much like the creative concept of the brand and, most importantly, our new team member – Alex the chameleon. Working with Blend PR was very efficient. The agency made many decisions on their own without engaging our managers more than it was necessary. We’d like to thank Blend PR for providing services on time and meeting our expectations!