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Pomi-T

Our project for Pomi-T was to promote the first visit of a famous British oncologist, professor Robert Thomas, to Poland. The Greater Poland Cancer Center hosted an open lecture of the professor. Blend PR was responsible for choosing communication tools and running a campaign which goal was to reach the target group – oncologists, cancer patients, their families, and people interested in a healthy lifestyle.

THE SCOPE OF THE PROJECT

Printed materials
Social media

Media relations
Communication with industry organizations

Results

  • Full lecture room (150 guests from the target group).

  • Over 15 000 Facebook recipients. Almost 650 interactions under the posts including over 140 shared posts.

  • Over 300 leaflets and invitations.

  • PR publications in the local media: Gazeta Wyborcza, Radio Poznań, pl, wielkopolskamagazyn.pl,

  • 100% positive note in press articles.

  • Communication of the event via institutions such as Poznan University of Medical Sciences, Promoting Healthy Lifestyle Association, Institute of Healthy Diet and Healthy Lifestyle.

References

Blend PR is characterized by full professionalism – quick, thorough, accurate, and effective approach to every task, remarkable care about the Client’s needs, reliable and smooth communication, honesty, and hard work. The Client is provided with a full package of a complete project realization. Thank you for your wonderful cooperation.

POMI-T POLAND
The organizer of the event

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